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The Heineken Experience in Amsterdam

Heineken Experience tour in Amsterdam

Dive into the Dutch beer brand

Heineken Amsterdam Museum - Heineken Amsterdam visitor center, tours, Heineken Amsterdam brewery tickets, Heineken experience in Amsterdam, recommendations and more!

All of us (at least those of us over the age of 18) know the wonderful beer brand Heineken. One of the leading beer brands in the world, Heineken began its journey in the city of Amsterdam over 130 years ago, and is currently considered one of the 1,000 largest companies in the world.

The Heineken experience is actually an interactive museum that will take you to immerse yourself in the beer world of the old Heineken brewery, where you can touch, learn, feel, look, smell and even taste.

The whole experience takes place in the most authentic place - the original Heineken brewery in the heart of the city of Amsterdam, which was closed in 1988 because the small brewery could not keep up with the demand for the production of the popular beer. 

In the authentic building you can learn about Heineken's heritage - how the beer is made, what are the latest innovations in the world of beer and alcohol, important historical events and the story behind the famous brand. Of course, you can't visit a brewery without tasting, so during the tour you will taste the famous beer and learn about the best way to drink chilled beer.

The tour of the museum is an hour and a half long tour, during which you will move independently between the different and diverse parts of the museum. The tour ends at a beautiful bar where you will enjoy 2 cold beers, included in the ticket price.

The highlights of the tour - the most special points:

  1. The story of the Heineken family - how the small family became a global beer producer.
  2. Simulating the process of creating the beer - in an interactive and amazing way with innovative and fascinating demonstrations.
  3. A multi-sensory virtual journey that will embody the beer brewing process from the beer's point of view, yes yes, the beer's point of view!
  4. taste taste taste - during the tour you will taste the chilled beer, and some will say that the beer is even tastier in the brewery.
  5. Sit at the World Bar, a bar of the brewery where you can enjoy a chilled Heineken beer in front of the spectacular views of the city of Amsterdam.
  6. Personalized bottle - Create a personalized bottle of Heineken beer with your name on it, a souvenir that will stay with you for many years to come.

                                       Who is the brewery tour suitable for?                                         

The Heineken experience is suitable for a wide variety of visitors. Whether you are a beer lover (or God forbid on the side of wine lovers), or not, the experience of visiting the brewery will take you on a wonderful and fascinating journey in a special, interactive modern museum.

History and culture lovers will also be able to find interest in the museum, because while the highlight of the museum is beer, the tour of the brewery also provides a fascinating glimpse into the history of the city of Amsterdam and the development of the beer brand in the world.

Who is not suitable for a visit to the brewery?

The visit to the brewery is prohibited under the age of 18. The legal drinking age in the Netherlands is the same as in Israel, age 18, so entry is not allowed below this age. Even minors accompanied by their parents will not be allowed to enter the place, therefore make sure to arrive without those under 18, or they will not be allowed to enter the tour.

important information:

Brewery address: Stadhouderskade 78, Amsterdam.

The brewery is located in the heart of the vibrant city of Amsterdam, near the Museum Square. The brewery is easily accessible by public transport, with several tram and bus lines stopping nearby.

The most convenient options are tram lines number 1, 7, 19 or 24, which stop right next to the brewery. You can of course also arrive on foot from the various city sites or by bicycle, and gain an authentic Amsterdam experience along the way.

שעות פתיחה:

The brewery is open every day of the week in every month of the year.

Mondays, Tuesdays, Wednesdays, Thursdays and Sundays - between 10:30 and 19:30 (last entrance to the brewery at 17:15).

Fridays and Saturdays - between 10:30-21:00 (last entry at 18:45).


It is recommended to order tickets in advance!

Questions and Answers:

No, since 1988 the brewery was closed and the beer production moved to a larger factory. But don't worry, the beers you will taste on the tour are very fresh beers from a nearby brewery.

Yes, it is allowed and even desirable.

It is recommended that you bring an ID/passport or any official document that indicates that you are over 18, because the entrance guards can ask you if they want to verify that your age meets the entry criteria

The brewery is usually not very busy, but to ensure a relaxed and uncrowded tour It is recommended to come in the middle of the week. On Saturdays and Sundays the place may be crowded as many locals and tourists come to the place.

Yes, during the tour you will taste the wonderful beer and at the end of the tour everyone will receive 2 chilled glasses of beer.

In conclusion, the Heineken tour in the old brewery is immersive and fascinating, and will take you to discover the wonderful world of beer in the heart of the city of Amsterdam.
There is no more fun than spending time in an interactive museum, which includes the use of all our senses, and takes us to a fascinating and immersive, and of course refreshing and delicious experience.

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